Giorgio Armani, who is he?
Giorgio Armani, a renowned clothing designer who also owns restaurants and hotels, was born in Italy on July 11, 1934.
When his men’s “power suits” frequently appeared on Miami Vice and in the 1980 movie American Gigolo, which starred Richard Gere in Armani’s trademark attire, his reputation in America skyrocketed.
first fashion brand
Armani left school after serving his time in the military and began working at the renowned Milanese department store La Rinascente. He then became a designer on Nino Cerruti’s crew. Sergio Galeotti, a friend of Armani’s, encouraged him to start designing for other businesses as a freelancer.
In July 1975, Armani and Galeotti established Giorgio Armani S.p.A. as partners in business. This year saw the launch of the company’s first collection, a men’s clothing line. The next year, Armani debuted a collection for women that was well received.
Her clothing was groundbreaking at the time because it used a soft color palette and a more natural fit.
“My goal was crystal clear: I thought we should do away with clothing as an artifice. I believed in neutral colors,” he later told WWD.
While his designs were popular in Europe, Armani didn’t make a big splash in America until 1980. His clothes were worn by actor Richard Gere in the American film gigolo (1980), which sparked a lot of hype. interest in Armani.
He also provided much of the wardrobe for the hit television series Miami Vice (1984-89), starring Don Johnson. Soon, many top Hollywood stars started wearing Armani on the red carpet, including Michelle Pfeiffer, Jodie Foster, and John Travolta, among others. During the 1980s, wearing Armani became a symbol of success for many professionals.
They mostly searched for the brand’s “power suits.” With demand high, Armani and Galeotti were able to expand their business by opening Armani stores in Milan.
Armani, however, suffered great personal and professional loss in 1985 after losing his longtime friend and business partner, Galeotti, to AIDS. Some thought the company was in danger of suffering after Galeotti’s death, Armani showed the world that he was as good as a leader as he was a designer.
In 2018, Armani had a net worth of over $8 billion, according to Forbes.
Developing the Armani brand into an empire
Armani expanded its business by opening its first restaurant in 1989. It also bought clothing manufacturer Simint S.p.A. and shares in other businesses. Not even legal issues could slow Armani’s momentum. In 1996 and 1990, he received a suspended sentence only after pleading guilty to bribing Italian tax officials.
By the end of the 1990s, Armani had more than 200 stores worldwide and had annual sales of around $2 billion. His company continued to expand its product offering, expanding into the home and book publishing market. In 2005, Armani launched its first haute couture line.
He started this high-end business because he loved a challenge. “Think how liberating it is for a designer to tailor a dress, to perfection, to satisfy just one client,” he said. Magazine-style. Today, the Armani brand can be found in department stores around the world, as well as in 500 exclusive retail stores.
Hotels have become Armani’s latest business. In 2010, he opened his first hotel in Dubai and another is expected to open in Milan. It seems that Armani has almost exploited all the design possibilities available at this point in his career.
Designer Giorgio Armani was born on July 11, 1934 in Piacenza, Italy. Giorgio Armani has become one of the most popular names in fashion thanks to his lightweight yet understated body clothes. He launched his business empire in the mid-1970s, which has grown significantly over the years. The Armani brand now includes makeup, homewares,
The son of a shipping manager, Armani grew up in a small town outside of Milan. It was a difficult time in Italian history. Giorgio and his two siblings & # x2014; big brother Sergio and little sister Rosanna & # x2014; experienced the hardships of World War II firsthand.
Some of his friends were killed during the Allied bombings. “We were poor and life was hard,” he explained. Harper’s Bazaar. “The Milanese cinema was a refuge ‘a palace of dreams’ and the movie stars seemed so glamorous.
I fell in love with the idealized beauty of Hollywood stars.” Early on, Armani developed an interest in anatomy by making “mud dolls with a hidden coffee bean inside,” explained to the Guardian newspaper. His fascination with the human form led to two years of medical studies at the University of Piacenza.
Taking a break from school, Armani had to complete his required military service. He soon had his first taste of fashion. “I was doing my military service and I had 20 days off in Milan,” he explained. magazine time. Through a friend, he found a job in a department store. “I started helping the photographer, designing the windows and the objects.”