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Popular with young TikTok users, the soft-girl aesthetic is seemingly everywhere. Drawing from the Y2K revival, ’90s trends, and the cottage-core movement, the subculture is defined by a hyperfeminine sensibility that manifests itself in pastel colors, fluffy accessories, and playful separates with charming heart, cloud, or floral motifs. Many celebrities have stepped out in looks that fit the soft-girl theme — Sydney Sweeney’s pink Miu Miu ensemble at the 2022 MTV Movie and TV Awards, for example, featured a low-rise skirt and a crop top that exuded the dreamy, romantic vibes associated with the trend. Vanessa Hudgens also embraced the aesthetic at the same event, donning a light-blue floral minidress to channel the character of Cassie Howard in HBO’s “Euphoria.” Indeed, Cassie’s costumes and beauty looks provide plenty of soft-girl inspiration: she often wears girly cropped cardigans and skirts in soft shades, usually paired with heavy blush and a pink or nude lipgloss. Another recent example of the soft-girl aesthetic is Kate Middleton’s midlength Emilia Wickstead dress at the Platinum Jubilee event. The pastel-yellow hue would be featured prominently on a soft girl’s mood board.
If you want more ideas, you can turn to TikTok star Nava Rose, who’s considered to be something of a soft-girl-trend expert. In a viral video that received more than a billion views, she showcased several soft-girl-aesthetic outfits that you can try for yourself. It’s clear that the soft-girl aesthetic resonates with many fashion-conscious consumers.
If it sounds like your vibe, read on to learn how to achieve the soft-girl aesthetic.
What Is the Soft-Girl Aesthetic?
The soft-girl aesthetic is a lifestyle trend that promotes femininity and an affinity for the softer things in life. The fashion pulls nostalgic elements from the Y2K and ’90s eras, including cropped cardigans, slip dresses, pleated skirts, and bucket hats. Pop icons like the Bratz dolls embody the fluffy vibe of the trend, and brands like LoveShackFancy and Lisa Says Gah cater to soft girls.
Soft-girl-aesthetic outfits are defined by feminine and dreamlike pieces, including milkmaid dresses, crop tops, denim jeans, pleated skirts, tie cardigans, and floral or heart prints. The soft-girl look pairs well with chunky white sneakers, retro bucket hats and beaded necklaces. Take the delicate and hyperfeminine feel to the next level with a baguette bag, and you’ll be well on your way to mastering soft-girl style.